Why should chiropractors provide drug and alcohol testing services?
Produce a new revenue stream for your practice.
Drug and alcohol testing provides your office with an
entirely new revenue stream. These highly profitable
services take little time and can add significantly to your
practice's profitability. In a 2005 report for the American
Trucking Associations prepared by Global Insight, Inc., the
American Truck Driving Force is estimated at over 3 million
drivers. All of these drivers belong to a random testing
pool which requires that 25% of the workforce be randomly
tested quarterly for drugs and 15% be randomly tested for
alcohol. In addition, all new hires must also be tested as
well as drivers who are reasonably suspected of being under
the influence of drugs and alcohol and after an accident.
And this is only the truck drivers regulated under DOT. It
does not include the federal contractors, merchant mariners,
employees covered under the Pipeline and Hazardous Materials
Safety Administration and all the non-DOT regulated
employees whose employers perform drug and alcohol testing.
And best of all, we will train and certify you as an
instructor so that you can train your staff to do the actual
services freeing your valuable time to treat patients. These
are cash services. There is no insurance billing and you are
paid rapidly without having to take a discount on your fee.
Bring new people into your practice.
What is the one thing every practice can use? New patients!
By performing DOT Physicals, Post-Offer Physicals, and DOT
and non-DOT drug and alcohol testing you will have a large
number of people who might never have otherwise gone to a
chiropractor's office coming to yours. We all know that
chiropractors treat a small percentage of the population who
can benefit from our services. These services provide you
with the opportunity to introduce chiropractic to a large
audience which may not have otherwise ever learn about
chiropractic. If they later suffer an injury, or decide to
avail themselves to the benefits of chiropractic, they will
already have established a relationship with your office and
will be comfortable in choosing you for their treatment.
Develop an intimate working relationship with local
employers.
When you perform drug and alcohol testing services, and DOT
and post-offer physicals, you develop an intimate working
relationship with the HR and safety personnel of larger
companies and the owners of smaller companies. This close
working relationship can pay dividends for your practice
when an employer has an injured employee. Many companies see
the wisdom of using a one-stop-shop for their occupational
health services. This often results in your office becoming
the first stop for their work injured employees; most of
whom will stay with you for treatment. Additionally, Most
companies will welcome you to come in and help train their
employees at their safety meetings. Becoming the local
expert on DOT and drug and alcohol testing services
dramatically increases your local reputation and prestige.
Increase and improve your "Brand" recognition.
What do we mean by increasing your "Brand" recognition. When
people and employers in your community think of drug or
alcohol testing, they will think of your office. When they
think of chiropractic they will think of your office. This
is in part due to the fact that many of them will have been
to your office. But, it is also because they will be
surprised that a chiropractor is providing those services.
This almost always initiates a conversation. Whether they
like drug and alcohol testing or not, there is always
discussion about the fact that a chiropractor is doing it.
This shows the community that yours is an office that
changes with the times and is modern and current. It helps
to debunk the myth that all chiropractors do is "crack
backs." Expanding the services you offer increases the
public awareness and positive perception of practice.